Starbucks!

At almost every corner of any city, you will find one of the world's most well-known coffee chains. Starbucks. Now that the holidays are getting nearer, Starbucks has started selling holiday drinks. To the left is one advertisement for Starbucks during the holiday season. The fact that the only writing in the ad is "The holiday drinks are here." shows that the brand can rely on its brand name to do the advertising. They are using reification, a type of language in which a words moves beyond its basic definition and becomes more powerful than its objective reality. That's the case here, as Starbucks is solely relying on their brand name to advertise. In addition, I think that this advertisement appeals to the need for psychological needs, as they are promoting drinks, a type of psychological need. I think the ad can also appeal to the need for aesthetic sensations. The perfect, pristine white Christmas trees made of whipped cream against the vivid, rich red of the cup and backdrop provide aesthetic sensations to the consumer. Plus, the evenly lined-up cups and the accuracy of the piping of the tree are visually appealing. All of these visuals attract consumers and make them desire the drink too, which is why Starbucks emphasizes them in their advertisement.